Let me tell you a story.
Note: (Relay a story of a CEO/leader who has made an impact because of his/her storytelling – connect this to the next paragraph by emphasizing that person’s storytelling skills and the result of the impact of it to the organization)
Perhaps because of its trivial nature, storytelling is one of the most overlooked skills an effective leader has. It can drive a point, or teach a lesson in that matter, in the most efficient way. The best storytellers know how to put a balance between the emotions and the rationale. And not only does it vividly share a vision or an idea, but it also calmly resolves conflicts within the organization.
Just like wildfire, more and more companies or organizations are now intentionally using storytelling as a tool in defining their identity and culture. Open their website, click on About Us, and immediately you find their beginnings, their present endeavors and involvement, stories of how they overcome their challenges, their connection to their customers and the lives that were touched and changed, and how they envision their future – these stories creating a ripple from their top management all the way to their first level employees.
Storytelling can also become a great tool in motivating the workforce and inspiring the organization as a whole. And only a leader with great storytelling skills can do this. Consider the following – a specific objective, a good understanding of your audience, and a great story line and content that can surely drive across the point. And do not forget to find inspiring tidbits from your own life experiences. Remember, you can never tell one if you do not have one.
Here are 7 more tips to effective storytelling as a leadership tool (taken from https://yourstory.com/mystory/seven-tips-leadership-storytelling):
- Be sincere. Honesty and authenticity is a perfect match in making sure that the story is sincere.
- Use a strong inciting incident. A sense of urgency, a question, an issue, a protagonist-antagonist plot – all of these can be a “hook” to your audience.
- Connect it to a conflict. This is the main problem or concern that the story is resolving. There can be no story without a conflict.
- Use a twist. An unexpected twist can keep your audience engaged to the narrative.
- Show, don’t tell. Put more concreteness into the story by detailed descriptions. This will appeal to all of their senses.
- Use the economy of words. In other words, keep it short and simple.
- Conclude on a positive note. An encouraging resolution, a motivating quote, or an inspiring conclusion can certainly convey a strong point to your audience.